Gartner: 3D Laser Scanning Services and Digital Twins Transform the Customer Experience
It’s a Growing Segment for Businesses
Digital twins have already shaped how companies design and manufacture their products. Gartner, a technological research and consulting firm based in Stamford, Connecticut, predicts the impact of digital twins, claiming that the technology will significantly transform the customer experience (CX). While a couple of concerns need to be addressed, Gartner predicts that if done right, 3D laser scanning services technology will lead to increased sales and delight consumers in many ways.
Gartner takes on a complex view of the consumer, including people, personas, groups of people, and machines. Besides spreading the message about the impact of 3D laser scanning services, it’s worth mentioning that enterprise technologies are gradually gravitating toward a complex view of the customer. For instance, customer data platforms have rich data on all customer interactions.
The vital innovation aspect of 3D laser scanning services involving digital twins is that it aids in contextualizing data, making it easy to comprehend customer tastes and preferences.
In turn, this improves customer experience, according to Michelle DeClue, Gartner VP analyst. For instance, a restaurant with knowledge about customers’ gluten allergy preferences might propose nearby alternative restaurants.
3D laser scanning can greatly impact how businesses serve customers if implemented correctly. Such digital twin technology will pave the way for contemporary data-driven business models. The technology will also enhance customer engagement, lifetime failure, and retention.
Further Developments in 3D Laser Scanning Services Required
Gartner argues that digital twin implementation is still growing, with just about 1-5% conversion of the target market. Companies have been doing their best to leverage their investment using different marketing analytic tools.
Wipro CTO, Subha Tatavarti, told VentureBeat about the significant milestones enterprises have made while using 3D scanning services to simulate customers and enhance their shopping experiences. One of the main transformations has been the ability to define consumer experience change objectives, including the ability to identify and evaluate data assets, processes, and tools for developing and testing behavior models.
Tatavarti noted that the new recommendation systems based on customer intentions, context, and anticipated demands are an exciting development. He added that hyper-personalized products and services and personalized learning are significant advancements that will positively impact the healthcare industry.
Companies are leveraging the advanced identity resolution capability, which collects individual data to create a holistic perception of the customer. Such 3D laser scanning technology helps companies better understand customer shopping habits, including what they buy, their frequency of buying, how much they spend, and how they interact with a business website.