Today, with the technological innovations, consumers are preferring immersive experiences and losing patience with extreme boredom. Customers want their senses excited when it comes to their taste buds, and virtual reality is a booster in this respect. According to different researchers, when customers are immersed in a virtual environment, their reception to taste changes dramatically and customers prefer healthy foods over unhealthy. The way consumers respond to the environment is raising the interest in the health and food industry. Companies are trying level best to come up with food products which instigate the sensory organs and create products which appeal to the masses.
Why does Virtual reality matter?
Virtual reality food is likely to revolutionize the entire food industry. Firstly, it will allow customers to eat high-calorie food with none of the side-effects. It will further come as a boon for people who on strict diet restriction and suffering from different ailments. The technology will mainly help people suffering from diabetes who have a limited intake of food and are not allowed certain types of food products. It is likely to provide an easier eating option for the elderly and will help them experience different flavor without a negative effect on their health. VR is a proving to be a game changer and is breaking the stereotype of being limited to just the headset. It will help people suffering from food allergies eat that particular food with the allergy-causing compound. Though the technology is at a nascent stage, it’s likely to bring a paradigm shift in the health and food industry.
How it enhances food hygiene and safety?
Contaminated foods are responsible for an increasing7 number of diseases and deaths across the globe. 7Food safety and hygiene are of utmost importance, and foodborne illness is on rising because brands want to increase their profit percentage. But, with virtual reality, the food safety and hygiene can be 8brought under control through proper food supply chain training. Using the VR training, the employees are taught different ways of ensuring hygiene and preventing infestation of rodents in the kitchen. The practice is likely to teach the best course of action to the employees who will provide cleanliness.
How is it assisting in weight loss process?
There is no shortage of modern-day diets, but are they effective? The VR tricks the brain and helps the body lose weight. Wearing headsets reduces the amount of food a person consumes by close to 10%. The technology allows for a great workout, which helps in the weight loss procedure. Furthermore, many VR games are created and are a great entertaining exercise for people planning to lose weight through proper means.
The virtual reality technology will grow exponentially in the coming years and will be executed with reasonable boundaries. In the food and beverage industry, the immersive technology will bring a global change in the way we eat food items.
