As a marketer why do you want to offer the same dull and boring content, when you can engage customers with virtual reality? VR has become an integral aspect of a customer’s journey and is no longer limited just to video games. Successful brands like Alzheimer’s research UK, Greenpeace, NewYork Times, etc., are integrating VR in their content marketing strategy to win the hearts of the audience. It is allowing companies to think in a forward direction and engage customers like never before. According to research by Greenlight Insights, 62% of the customers feel engaged with a brand offers them an immersive VR experience, whereas 71% of the customers think that a brand thinks in a forward direction if it uses VR.
Ways successful brands use virtual reality
1) Store walk-through
Like Shopify, walk your customers through the brick-and-mortar store and show them your best offerings including inventory and products. Online retailers can create virtual apps wherein the customer can check the size, color, and pattern of apparels, shoes, jewelry, etc. Using the virtual reality app customers can mix designs with colors and create customized products. Such products are then printed on demand, thereby allowing them to turn their virtual vision into a real-life product. Without stepping out of the house, you provide an enriching experience in the footsteps of the customers. Furthermore, the technology is empowering customers to size up a product online which helps in diffusing their hesitation of opening their wallets.
2) Virtual reality creates engaging content
It’s high time marketers face the bitter truth – customers are bored and tired of receiving traditional content. But, with the help of virtual reality, your brand can create engaging and meaningful content. Today, content is the backbone of a marketing strategy, and you will not want the customers to glance through your efforts without reading what you have to say. The rule is simple; the more your customers are engaged, the higher are the chances that they will remain loyal to your brand. VR is allowing brands to give a super-appealing experience which is helping in connecting with the target audience. Also, pairing VR content with existing online content will enable you to grab two markets with a single shot.
3) Emotional journey
Emotional doesn’t mean sadness. As a marketer, think regarding what your audience is most passionate about and create content hovering around those areas. For example, if you are offering travel packages around the world, you can virtually take the customers to the mesmerizing Swiss Alps or atop the Eiffel Tower in a millisecond of time. Think-out-of-the-box and look for ways to capture the attention of the target audience. Furthermore, to pique the interest of the customers, allow the customers to visit places of interest virtually. When customers enjoy the virtual experience, they’re likely to purchase a travel package from your brand.
Virtual reality is the future, but do not overhaul your entire content to make room only for VR.
