Augmented reality considered as the future of technology is allowing the people to live in a world filled with movie magic similar to the Harry Potter series. Since inception, the technology is poised to bring a paradigm shift in our day-to-day behavior. What makes AR different from VR is the integration of excellent virtual experience with everyday objects. It is likely to take center stage in the coming years and will soon be known as the blue-chip industry, which will benefit every sector from marketing to medicine. Whether people realize it or not, they’re somehow getting a daily dose of AR. As companies like Apple and Microsoft planning to develop groundbreaking AR products, the technology will only gain traction. As per the latest report by ARCore & ARkit, there were half-billion AR compatible headsets in 2017, and the number will reach 4.2 billion by 2020. The future belongs to AR!
Also, in the coming years, the growing ecosystem is likely to support the widespread adoption of AR like never before. Here are a few plausible reasons hindering the growth of AR and what industries can do to overcome it.
Augmented reality growth in various industries
1) Augmented reality growth in Ergonomics
Irrespective of the brand and the type of sunglasses a customer use, they’re not going to mount goggles during their daily routine. The ergonomics of the boxy AR glasses is something which is causing a roadblock to the growth of augmented reality. The industry has to come up with alternatives to goggles if they want to provide comfort to the customers. The weight and the size of the glasses should be addressed to increase the penetration of AR. The ball is in the court of the industry, and the way they will solve the problem of ergonomics will decide the future of AR.
2) No scope of corrective lenses
According to the Vision Council of America, approximately 75% of adults use some vision correction. With close to three-fourth of the population depending upon spectacles, smart glasses need to incorporate this high demand. Surprisingly, only a handful of AR manufacturers offer the option in their smart glasses. Integration and implementation of such a useful feature will surge the adoption of the immersive technology. With the choice of corrective lenses, industries can reach out to a broader customer base.
3) Inability to educate a larger market
One of the potential bottlenecks facing the augmented reality industry is educating the large customer base. Many customers are not frequently exposed to the virtual world of AR and are unaware of the widespread application in the daily lives. From students to customers, it’s essential to educate and build a robust pipeline of talent for the future. Early and timely exposure of AR is probably the best available solution to inform a broader market.
In years to come, AR will eventually be handy and would be used both at work and at home. The road to success for augmented reality is sturdy, and the industry has to address the issues before its too late.
