3 Ideas for Outstanding Real Estate Photography
Breaking into the heart of real estate photography requires passion, photography talent, skills, and zeal to win the trust of the customers. It’s the images which matter the most for realtors, and when you pay umpteen attention to the customer, you begin to leave an impact on the photography market. When it comes to real estate, good photography trumps everything else. It can become your single source of attracting the customers to their dream home. Furthermore, a great write-up clubbed with remarkable photographs is the basis of the marketing strategy for realtors. Today, with houses going on and off the market daily, which makes photography an integral aspect of real estate selling. Always remember that a photo speaks a million words.
3 creative ideas to get you started:
1. know what to capture for great real estate photography
1. Know what to capture
If you’re planning to create a great property listing, ensure that it covers every aspect and answers all the queries of the tenants or the buyers. Start with the living room and make it look relaxing and homelike. When shooting for pictures, spend some time to know the best angle which will make the room look spacious. Next, comes the bedroom, shoot at an angle which makes the room look bright and cozy. If possible highlight the perks such as the presence of a fireplace or astounding view from the balcony or window. Next, focus on bathroom, kitchen and the dining area. Try to make the area look tidy and appealing by clicking under appropriate light. Real estate photography delivers the best possible result in natural light. So, fix a schedule to capture stunning photographs of the property.
2. take advantage of retouching
Irrespective of the quality of the shot, there is always room for improvement. Taking property photos is just half the task done. To make pictures classy and mesmerizing, retouching is essential. However, don’t fall into the trap of numerous software available online because the purpose of retouching is to retain the natural look while making the pictures appealing to the viewers. Focus on critical areas such as vertical correction, cropping, HDR readjustment, and white balance to capture the attention of the customers. Real estate photography is not rocket science, but it’s an art worth mastering!
3. Leverage the power of YouTube and blog
Today, YouTube has become the second largest search engine, and as a realtor, you can leverage its power to reach the target audience. Just convert the slideshow of the pictures into a video and relax. Apart from increasing the customer base, it will enhance the SEO, which will help you connect with customers who are genuinely interested in a property listing. You can drive tons of traffic to your website by posting the video of the property listing on YouTube. Furthermore, start your blog and promote the listings because blogs are an excellent source for SEO. Along with a goldmine of content, you get to promote your brand to readers.
Arm yourself with a camera and give the property the pictures it deserves. Click here to learn more about real estate photography.
For your real estate photography needs, please contact Arrival 3D at 866-687-7784.