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real estate photography
What is real estate photography?
Real Estate Photography – a 3D virtual reality tour of a real estate properties. That’s right! We’re not talking about just regular pictures if your house or property. We’re referring to the latest craze in the real estate industry, virtual tours of your house.
When 3D virtual tours first came on the scene, it was extremely popular. Joe Boylan, sales and marketer at SpringsHomes, cited the technology as a “disruption” in the real estate industry. Here’s Boylan’s list of who 3D real estate photography can benefit:
real estate agents
The most biggest benefit of 3D real estate photography is obvious: The interactive and immersive visual experience for prospective buyers. Sometimes we know we don’t like a place just stepping in the front door, so a well designed tour can help relieve some of that disappointment by providing detailed and accurate photos of the property. Real estate agents can save time by showing properties to people who already know they like the area.
Brokerage or Property Management Teams
A 3D scan can provide information about the property at a given time. Having a clear record of the condition of the property upon move-in and move-out would be particularly useful for both management companies and renters. Renters would have peace of mind that their assessment of damages would be more accurate and fair.
Moving in Sight-Unseen
Although it’s not preferable, some people have to move into a new property sight unseen. Whether it’s a move across the country, or a spouse that wasn’t able to go to the showing, 3D virtual tours are a great way to help people feel like they have an idea of where they’re committing to living.
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Matterport Sample Scan
articles about real estate photography
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Pros of 3d real estate photography
Differentiate your listing.
3D virtual tours are a fun and interactive way for customers to explore a home. A new way to show homes may help build customer interest.
More accurate representation.
Using traditional photography methods, certain rooms look better with certain lighting or different angles. The actual space may underwhelm you when you visit in person. With 3D real estate photography, you get an aerial perspective, giving you a better idea of the relative spacing between everything in the room.
Pre-screening cuts saves time for everyone.
Prospective home buyers don’t want to waste their time–or your time–viewing a home they don’t actually like. 3D real estate photography tours allows people to see the property as many times as they want, on their own time, and at their own pace.
Cons of 3d real estate photography
A 3D camera may be expensive.
Most real estate companies hire photographers or know how to produce their own great photos or videos for marketing. A full frame camera body, 70-300 mm lenses, tripods and a good video program can all be expensive, but for some, a better investment if they already know how to operate and produce great photographs and videos.
The house needs to be spotless.
The area you’re going to shoot needs to be super clean and clutter free. One real estate agent reported that the camera can capture dust on the ceiling fans and smudges near the door nobs. If it’s there, it will be seen.
Only good for select markets.
Some real estate agents argue that 3D real estate photography is only good for select markets, such as certain high end listings. In reality, very few agents are able to sell a listing to an average buyer on the internet for an average small town home.
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Do you enjoy learning about 3D scanning technology? Find more articles about 3D scanning applications and how other companies are using this technology here: